Introduction
Are you using Instagram to promote your business and looking for creative and innovative ways to lure your new visitors?
Then, what are you waiting for? Use Instagram Highlights today! The feature enables stories to live past the 24-hour mark while allowing you to showcase your brand, share memorable moments, and engage with your audience in more creative ways.
Through Highlights, you can share customer reviews, promote your products, and tell your brand story to attract new audiences. To have incredibly growth and boost social presence of IG account, many users buy Instagram followers. This helps them be more popular on the platform and create online credibility.
However, in this blog, we will focus on how IG highlights help you optimize your account to increase your engagement. Let’s have a look!
How To Create Instagram Highlights?
Instagram Highlights allows you to display all your favorite Stories on your profile without having to worry about 24 hours mark. You can easily create Instagram Highlights by following these simple steps:
- Step 1. Add or Select Story
Start with adding a new story or selecting one of your existing stories to add to your Highlight collection.
- Step 2. Select the Highlight Icon:
Tap the Highlight icon at the bottom of your screen.
- Step 3. Add New Highlight:
Tap on “Add New Highlight”.
- Step 4. Name Your Highlight:
Give a name to your Highlight collection.
- Step 5. Add a Cover:
Choose or create an Instagram Highlight cover.
- Step 6. Create the Highlight:
Tap to create your new Highlight.
These steps conserve all your favourite Stories in the Highlight section for your audiences to watch them whenever they open your profile!
7 Ways to Optimize Instagram Story Highlights
Instagram Highlights are a great way to keep your most important content within easy reach of your new visitors. Here are seven easy ways that can help you optimize your highlights for maximum engagement:
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Categorize Your Highlights Strategically
Organize your Highlights by categories to help your audience quickly get a hand on the information they need. For example, you can have different highlight categories for the product portfolio and a separate one for feedback and reviews.
So, let each highlight have a very clear purpose, and name them wisely so users can find what they are looking for easily. You should also provide matching cover images that will make your profile very appealing and easy to navigate.
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Design Appealing Highlight Covers
Highlight covers are the small pictures that are used to represent your highlights. Their customize covers acts like magnets that help you attract your viewers to explore your highlight stories and engage with your content.
So, ensure to design appealing highlight covers to categorize your content and make your IG profile look professional to your audience.
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Add Interactive Features Like Polls And Sticker
Engage with your followers to hold their attention on your IG profile. Instagram has features such as the “Questions” sticker, through which followers can send in their questions and polls to solicit their opinions.
Use these features in your Highlights to engage with your audience. For example, you will create product based polls asking your audiences about their experience about various products.
Further use the poll results to get meaningful insights that can help you in fine-tuning your marketing strategies or even your products.
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Showcase Products And Services
The very first question your new visitors might have in their mind is to know about your product/service offerings. Instagram Highlights can be of great help to show off your products or services.
Make separate Highlights just for this category so that your new visitors can have a sneak peek into your offerings.
If you have over 10,000 followers, you have the added advantage of adding the “swipe up” feature and directly linking your stories to your product pages. Tagging products in stories can also lead people to your Instagram Shop.
For even more visibility, you can add links to your stories, which your followers can click to find out more about your products or services.
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Display Reviews And Testimonials
Customer reviews and testimonials can influence a potential buyer immensely. Make sure you put up a Highlight of all the positive feedback from your customers.
This builds trust and credibility for your brand on your new visitors. The more positive testimonials are there, the more reliable your business seems.
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Answer Frequently Asked Questions (FAQ)
An FAQ Highlight is a great way to let your viewers find important information quickly. Be sure to include the frequently asked questions and their answers to prevent them from sliding right through your whole profile.
You may also put a question box that allows users to send new questions for you to add in the Highlight later.
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Update Your Highlights Regularly
Updating your Highlights regularly shows that your business is active. Nobody has the time to view stories that were posted 200 weeks ago. Be sure to refresh the content, especially for product and testimonial-based highlights.
Create a schedule in which you update your Highlights every month or any other interval that works for you. This ensures that your profile stays current and relevant.
Conclusion
Optimizing your Instagram Highlights for new visitors can make a huge difference in how they perceive your brand. By organizing your content into methodical categories with customized eye-catching covers, you can create a welcoming and engaging profile.
It will attract new followers and reassure a loyal and engaged community. You can further increase your followers count by contacting an expert company like Thunderclap.it, who provides genuine and real followers. Start working to improve your Instagram Highlights today and experience how your brand will grow in terms of visibility and engagement with your audience.
